Do you ever read those “Top 10 Places to. . .” lists on MSN. The last one I saw was on the top places to eat a hot dog. Unfortunately none of them were here in Dallas, or for that matter, anywhere close. I guess we have Wienerschnitzel.
Anyway, what struck me was I always think it’s interesting to read these lists, not so much becuase I’m going to go to these places, but because it’s interesting to see what makes a store, restaurant, location, etc stand out from a million others that basically offer the same thing. A lot of it has to do with branding, with marking yourself off as having found a niche and then communicating that clearly to people.
Well, would about the church? There are millions of churches and we’re all in some way trying to do the same or similar things. So do we brand? Does your church brand? If you came to a service or went to the website, would you get a feel for what the church is trying to say God is doing in the place in a unique way.
What do you think about this topic? Is this all marketing junk, a product of our information and web age, or is there something good about this?
I’d say that we should be careful to pass it off too quickly. After all, God is incarnational and uses the uniqueness of his people to communicate his universal truths in culturally relevant and unique ways. So how does that apply to where you are, or even to your own life. What is your brand?
